A website is the most critical tool for establishing an online presence for your small or medium business. However, simply having it won’t be enough, especially as you expand your operations across multiple regions and languages. As your business grows, understanding how enterprise SEO works can make a significant difference in driving traffic and growing your brand further.

This post will look at essential SEO practices to ensure your enterprise-level site ranks high and reaches the audiences it needs to.

Defining enterprise SEO

Enterprise SEO is a more specific subcategory of search engine optimization (SEO). Like conventional SEO, it is concerned with helping websites achieve a better rank on search engine results pages (SERPs).

However, it is geared towards larger, more complex websites with hundreds or thousands of pages, such as corporate and e-commerce sites. For businesses operating across multiple geographical regions and languages, it often covers managing multiple subdomains, handling international SEO, and ensuring content aligns with different regional markets.

For example, if you’re a general contracting business serving the Seattle area, you’ll have one website with a few pages. But if you expand your operations to Canada, you’d likely add more pages for Canadian and French-speaking customers. This increased level of complexity requires more specialized SEO practices.

The importance of SEO for large-scale businesses

As your website grows more complex, ranking for a few keywords may no longer be enough to ensure its visibility across multiple markets. With SEO for large-scale businesses, you can be certain that:

Your content appears in relevant search results across different regions

Potential customers can find you, especially in relevant locations

You can maintain brand consistency while tailoring messaging to local audiences

Ignoring SEO can lead to missed opportunities, lower search rankings, and losing potential customers to competitors who have invested in search engine optimization.

Best practices for managing enterprise SEO

Implementing SEO for a large website requires a thorough understanding of how search engines work and optimizing content for multiple regions. Here are some SEO practices to keep in mind:

Develop a comprehensive SEO strategy

Before optimizing anything, you need to know your objectives and draw your path toward them. Do you aim to increase traffic, expand to new markets, or improve your conversion rates? This roadmap will guide your efforts and help you find the most efficient way to reach your goals. Work closely with an SEO consultant to create a plan that covers:

Keyword research. Focus on local keywords in different regions. Tools like Ahrefs and SEMrush will help you discover what people are searching for in your target markets.

Competitor analysis. Your competitors can give you brilliant insights into what they are doing and identify gaps in their SEO strategies that you can take advantage of.

Content localization. Adapt your content by translating it into different languages and making it relevant to different cultures and audiences.

A clear, structured, and comprehensive plan helps you avoid mistakes that could significantly impact your website rankings.

Optimize for international SEO

Managing international websites is one of the biggest challenges with SEO for large-scale businesses. These are steps you shouldn’t ignore:

Using hreflang tags. These tags tell search engines which language and region each page targets. Therefore, they help prevent duplicate content issues and ensure the correct version of your page appears in SERPs.

Geotargeting. Specify which regions your content is meant for using Google Search Console, preventing them from appearing in the wrong country.

Using localized domains or subdomains. Country-specific domains (e.g., .uk, .fr, or .us) or subdomains (e.g., fr.yourwebsitename.com) allow you to target specific regions and rank higher in relevant search results.

Using the right technical tools and localizing website content improve your chances of ranking higher in international markets.

Implement technical SEO at scale

Technical SEO becomes more complicated the larger your site gets. Ensuring that your site structure is clean and well-organized helps search engines crawl and index your pages efficiently. Key areas to focus on include:

Site architecture. Use a hierarchical structure with clear categories and subcategories to help users and search engines navigate your site easily.

Page speed optimization. Large sites can often experience slow load times. To address this issue, make sure to compress images, use a content delivery network (CDN), and minimize your site’s code.

Mobile optimization. Even though your site may be large, it has to be mobile-friendly. After all, a significant chunk of web traffic comes from mobile devices, and Google considers mobile optimization a key ranking factor.

Have an SEO consultant perform regular audits on your site to identify and fix technical issues before they affect your rankings.

Focus on content at scale

Content is king—this remains true even in enterprise SEO. However, producing high-quality and effective content at scale requires planning and consistency. Taking advantage of the following can help your efforts:

Content hubs and pillar pages. Create comprehensive pillar pages covering broad topics your target audiences are interested in. You can then create smaller, more specific content linking back to these pages, forming a hub that bolsters your internal linking and overall site structure.

User-generated content. Content about your brand created by your customers, such as product reviews, blog posts, and social media posts, are social proofs that can boost your credibility and search rankings.

Automation and AI. Various AI-powered tools can assist you with multiple different steps in your content strategy, including keyword research, content suggestion, and even basic content creation. They are quite handy, especially if you lack dedicated employees to manage content at scale.

Well-optimized content boosts engagement and helps establish your site as an authority in your niche.

Leverage data and analytics

Data is your best friend in any SEO effort, especially for sizable websites. Tools like Google Analytics, Google Search Console, and third-party platforms provide valuable insights into your site’s performance. The data they provide will allow you to make smarter, evidence-based decisions that will drive your SEO strategy forward.

Managing SEO for enterprise-level websites may sound daunting, but it doesn’t have to be. Having a clear view of your goals, understanding the best SEO practices, and taking advantage of intelligent tools will help ensure your site ranks well and attracts the correct audience, regardless of complexity.

But if you don’t have the manpower, time, or expertise to develop and implement a complete SEO strategy, consider hiring a professional enterprise SEO agency instead. An SEO company has the resources, experience, and industry knowledge to create a winning strategy that will work best for your business.

Invest in your brand’s future by investing in enterprise SEO today!

Voice search has changed how consumers interact with the Internet in recent years, with virtual assistants like Siri and Alexa enabling people to find answers quickly and hands-free. As these tools increase and become more sophisticated, it’s obvious that voice search is anything but a passing fad. It’s becoming more necessary for small and medium businesses (SMBs) to optimize their websites for voice search to remain competitive in the always-changing digital landscape.

If you’re new to search engine optimization (SEO), this subject might seem complicated and overwhelming, but don’t worry. This article will guide you on the basics of voice search optimization and provide practical advice on ensuring your business website performs better in search results. Whether you want to understand why voice search is a big deal or looking for actionable SEO tips, this post has you covered.

The growing talk about voice search

Search engines offer a convenient way to find answers for everything, but typing a query can be impractical and time-consuming, especially when you’re driving, multitasking, or have your hands full. For some people with disabilities, it can even be challenging or downright impossible.

Voice search allows users to do whatever they need online, whether it’s getting answers, finding local businesses, or making purchases, by speaking out their queries. The convenience it offers is such a dealbreaker that 71% of consumers prefer using it for everyday tasks. Some sources also believe it will comprise 50% of all Internet searches by 2024.

There are several factors contributing to the rise of voice search:

More people use smartphones. Voice assistants are a common feature in most smartphones, making it easier for people to take advantage of them anytime and anywhere.
Smart speakers are increasingly popular.More and more households worldwide are using Amazon Echo, Google Home, and similar devices.
Responses are faster and more accurate.Better artificial intelligence (AI) means these tools have become more accurate and efficient in interpreting natural language.

As a business owner, you should focus on voice search optimization so your website remains visible and accessible to voice search users.

Voice search is changing SEO

Traditional text-based SEO relies on users typing short, keyword-focused queries. But with voice search, people tend to ask more conversational and natural-sounding questions. For example, instead of typing “best electrician in Salt Lake City,” users might ask, “Where’s the best electrician near me?”

This shift means SEO experts and practitioners need to adjust strategies to account for longer, conversational queries. Website content must prioritize direct answers to questions, meaning it needs to be structured to quickly and efficiently give users the information they’re looking for.

Voice search optimization in 2024

You don’t need to be a tech wizard to optimize your website for voice queries. Here are some SEO tips to help you get started:

Focus on conversational keywords

As mentioned above, because voice queries sound conversational, you need to stop focusing solely on short, specific keywords. Instead, it makes sense to include terms that sound close to natural language. For instance:

Text keyword: “HVAC San Diego”
Voice keyword: “What’s the best HVAC repair company in San Diego?”

Incorporating longer, question-based keywords into your content lets you capture more voice search traffic.

Optimize for local search

Almost half of all voice searchesare for local businesses, so your voice and local SEO strategies should go hand in hand with one another. Here are some critical steps you should not ignore:

Optimize your Google Business Profile.Formerly known as Google My Business (GMB), Google Business Profile displays information about your business, including name, address, phone number, opening hours, and reviews on local search results. Make sure this information is accurate and up to date.
Use location-based keywords.Incorporate phrases containing your location in your content. If you’re a general contractor in Miami, for example, use the phrase “general contractor in Miami.” This way, search engines can better match your business with relevant local queries.
Encourage customer feedback.Positive customer reviews can improve your visibility in local searches and enhance your credibility, making your business more likely to be the top choice for voice queries. Moreover, engaging customers by responding to feedback can help build a loyal following.

Of course, local SEO isn’t just about voice search; it also helps you come up in regular text-based searches, so optimizing for both presents a win-win situation for your business.

Use featured snippets to provide answers

When users ask, a voice assistant usually answers by pulling information from a featured snippet—the highlighted answer at the top of Google search results. Structure your content so it answers common questions directly to improve your chances of appearing here. For instance:

Address specific, query-based topics through an FAQ.
Use concise and straightforward answers (40 to 60 words).

This format makes your content more suitable for voice queries and helps it rank higher in the search results.

Speed up your website

Site speed is a big deal in search engine optimization, more so in voice search optimization. Users expect quick answers, and if your website takes forever to load, they could leave it for your competitors instead. This will increase your site’s bounce rate, which can negatively impact your search ranking. To improve your site’s speed, compress image sizes, use caching, and consider employing a content delivery network (CDN).

Optimize your site for mobile

Since many voice searches happen on smartphones, your website must be mobile-friendly. Ensure your site uses responsive design, loads quickly on mobile devices, and is easy to navigate on a smaller screen. A mobile-optimized site ensures that traditional and voice search users have a seamless experience.

SMBs should invest in SEO Services

If all this talk of voice search optimization seems overwhelming, you’re not alone. As voice search continues to evolve, staying on top of the latest SEO practices can be a challenge. That’s where SEO services come in. Working with the best SEO agency or hiring professional SEO experts can help you implement the strategies needed to stay competitive in the voice search space.

SEO experts understand the technical details of optimizing for voice search and can ensure your website meets the requirements of today’s search engines. Plus, they can continuously monitor and adjust your SEO strategy to adjust to changes in search engines and the Internet landscape, ensuring long-term success.

If you’re not sure where to start, consider reaching out to an expert in SEO services to guide you. Remember, investing in search engine optimization now can help your business thrive in the future.

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Managing SEO for Global Enterprise Websites: Best Practices and Tips