Technical Search Engine Optimization

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How well your website works can affect whether potential customers will buy from you. In fact, did you know that 88% of users leave a website after a bad experience and never return? That’s a massive revenue loss that good technical SEO services can minimize. Big Jaw Digital is here to help.

Fix Your Website for Better Visibility

Search engines like Google rank websites according to specific factors, including their structure and how easy they are to use. Websites that rank highly are placed in the top search results, making them more visible to potential customers. Considering that 75% of search engine users look only at the first page of search results, you’d want your website to rank as highly as possible!

Technical search engine optimization, or tech SEO, enhances your website behind the scenes, enabling search engines to find and index its contents more efficiently. It prevents issues like slow loading times and erroneous redirects—problems that often result in search engine penalties and lower search result rankings.

Improving the technical aspects of your website also makes it work better and more user-friendly. This ensures potential customers have a good experience while browsing your website and have a more positive impression of your business.

Fix Your Website for Better Visibility
Technical SEO Gets Your Business Found

Technical SEO Gets Your Business Found

Consider these insights for why you need good technical search engine optimization:

  • More than half of visitors come to your website from search engines, so being seen in search results matters a lot.
  • Websites in the top three positions in the search results get 75% of the clicks during an online search.
  • Sixty-one percent of users refuse to return to a website not optimized for mobile.
  • Among mobile users who do a local search, 88% call or visit a business they found online within 24 hours.
  • Almost half of potential customers leave a website if it takes more than three seconds to load.
  • Every second of loading time can reduce your ability to convert customers by 7%.
  • Over 80% of Internet users refuse to browse unsecured websites.

Technical SEO makes your website attractive to both search engines and potential customers. Start optimizing your website today with a free audit!

Key Factors for Good Technical SEO

Technical SEO fixes several aspects of your website to make it as compatible with search engines and user experience as possible. These factors include:

  • Website speed
  • Mobile-friendliness
  • Crawlability
  • Structured data
  • Security

Tech SEO requires a deep understanding of how search engines work and updated knowledge of changes in search engine algorithms. There are several processes for technical SEO, including the following:

  • Mobile optimization
  • Onpage SEO
  • Website crawlability
  • Page speed optimization
  • XML sitemap creation
  • URL structure optimization
  • Finding and fixing broken links
  • Redirect management
  • Canonical tags
  • Internal linking
  • Fixing crawl errors
  • HTTPS implementation
  • Robots.txt management

These tasks are incredibly technical and demanding, so website owners often outsource them to professional technical SEO agencies. This approach saves time and ensures that your website’s technical aspects are optimized as needed.

TALK WITH EXPERTS

Let the Experts Handle Technical SEO

SEO Audit

SEO Audit

Your website’s technical audit tells us everything we need to know about your website, from its current rank to any technical issues affecting performance. We’ll analyze your site structure, content, and other factors to identify areas for improvement. This way, we can develop a customized technical SEO plan that addresses these issues and improves your website’s performance and visibility.

Mobile Optimization

Mobile Optimization

Most potential customers use smartphones to surf the Internet, so your website should be optimized for mobile devices. A website that’s not mobile-optimized doesn’t work well, takes longer to load, and often drives visitors away. Our team will ensure your website is responsive and looks and works great on all devices, making it easier for potential customers to find and navigate.

Keyword Research

Keyword Research

In tech SEO, keyword research is crucial for ensuring your website’s content matches what your target customers are searching for. Keywords are also used throughout your website’s structure, from the meta tags to the schema markup, to help search engines understand and categorize your content better. Our team will find the most relevant and highest-performing keywords for your site.

Competitor Analysis

Competitor Analysis

Our team can analyze your competitors’ websites and technical SEO strategies to find opportunities to improve your own. We’ll look at their keyword usage, website structure, and backlink profiles to identify areas where your site can outperform theirs. This will give your website a competitive edge in search engine rankings and drive more traffic to your business.

Structured Data Markup

Structured Data Markup

Schema markup helps search engines understand your website’s contents and display them correctly in rich results. Our technical SEO experts can implement schema markup on your website, ensuring that your content is properly categorized and displayed on search results pages. This also helps potential customers find your website and learn about your business more easily.

Image Optimization

Image Optimization

Adding images and other visual elements to your website not only makes it more attractive but also improves user experience. Our team can optimize your images to ensure they load quickly, are displayed correctly, and are easily searchable by search engines. This helps your website rank higher in image searches, bringing even more traffic to your business.

Site Speed Optimization

Site Speed Optimization

Visitors can get easily frustrated by slow websites and leave them for faster, better-optimized competitors. Slow websites also often fail to rank high in search results. Our tech SEO experts can employ various techniques to boost your website’s loading time. This signals to search engines that your site is high-quality and designed to provide the best experience to visitors.

Canonicalization

Canonicalization

If your site has multiple pages with identical contents, canonical tags tell search engines which pages you want them to consider and rank. This can prevent duplicate content issues and improve your site's overall ranking. Our team can implement canonicalization for your website, ensuring that search engines properly index your pages and drive more traffic to your business.

The Technical SEO Partner You Need

Your technical SEO agency should deliver:

Experience and Expertise

Experience and Expertise

Your technical SEO partner should have extensive knowledge of technical SEO processes. Big Jaw’s dedicated technical SEO team has years of experience transforming small business websites into well-oiled machines that rank high and attract traffic.

Local and Global SEO Knowledge

Local and Global SEO Knowledge

Working with an agency that also specializes in local and global SEO can save you time and money. Our team is well-versed in everything SEO, so we can optimize your website to perform at any scale and for any goal.

Transparency and Support

Transparency and Support

Consistent and regular reports are key to ensuring complete transparency and putting your mind at ease. At Big Jaw, we keep you informed, and our team is always available to provide support and answer any of your questions and concerns.

The right local SEO partner can make all the difference, so choose Big Jaw Digital today!

Ready to <span>Be Seen By Your Target Customers?</span>

Ready to Be Seen By Your Target Customers?

Start your local SEO campaign today!

FAQ

Technical SEO involves several steps to optimize your website’s performance and backend structure. The first step is to audit your website to determine its current SEO status and pinpoint possible areas of improvement. From here, the focus may shift to improving website speed and load times, optimizing site navigation and URL structure, fixing broken links and redirect errors, and implementing structured data for better search engine visibility. Your SEO partner can handle these processes, ensuring your website is technically sound and up-to-date with current SEO standards.

If you want to improve your website’s technical SEO, the best first step is to find a reliable SEO partner. You can do the needed tasks yourself if you have the necessary expertise, but technical SEO requires time and consistent effort. Most business owners leave this aspect of their website to an experienced SEO team so they can focus their attention and resources on growing their business.

Yes, most technical SEO processes require the involvement of developers, especially for coding and making backend changes to a website. These processes are incredibly technical, and a single error can negatively impact your site’s usability and search rankings. This is why it’s essential to work with a trusted SEO partner to ensure that your website is always in good hands.

Get in touch

Our dedicated team is committed to providing you with prompt and effective support.

Whether you need help with a project or just want to explore your options, we’re available to help.

Feel free to reach out through any of our contact methods for a quick response.

Big Jaw Digital

A professional digital marketing agency delivering expert SEO services to increase your business's online visibility and attract high-quality leads.

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