Local Search Engine Optimization

Attract Customers Within Your Target Areas

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Did you know that more than 89% of consumers search for local businesses on the Internet? What’s more, 76% of consumers who searched for local businesses visited those businesses they found on the same day. Imagine how much you could grow your revenue if more people found your business during their online search. That’s where our local SEO service comes in.

What Is Local SEO?

Local Search Engine Optimization helps potential customers near you see your business during online searches. For example, imagine you run a small cafe. Whenever someone in your vicinity searches for “espresso near me” on Google, local SEO ensures they will find your business in the search results.

Unlike traditional SEO, which aims to make you seen by anyone from any location, local SEO helps businesses become visible to people within a specific area. This is why local search engine optimization is so helpful for small businesses that need to attract nearby consumers.

What Is Local SEO?
What Factors Affect Local SEO?

What Factors Affect Local SEO?

  • Google My Business (GMB) optimization
  • Local keywords
  • On-page optimization
  • NAP consistency
  • Local citations
  • Online reviews
  • Local link building
  • Local schema markup
What Processes Are Involved in Local SEO?

What Processes Are Involved in Local SEO?

  • GMB promotions
  • Lead generation
  • Conversion optimization
  • Online reviews
  • Online reputation management
  • Mobile optimization
  • Content creation
  • UX optimization
  • Social media management
  • Constant SEO monitoring
Leave Your Local SEO to the Experts

Leave Your Local SEO to the Experts

Big Jaw Digital specializes in helping small businesses like yours be seen by customers. We bring you the same local SEO services that the biggest companies in the world use to attract customers, enhance sales, and win over their competition.

Small businesses like yours are like the economy’s batteries, so your success also drives the country’s success. At Big Jaw, our dedicated local SEO experts will create and implement strategies tailored to your business’s unique qualities, market, and goals. Don’t sweat the technical stuff—we’ll handle them for you while you do what you do best.

Whether you run one or multiple locations—or plan to expand in the future—we can customize local SEO plans that target your intended audience and aim to improve your online presence. Get a free audit today to start your local SEO campaign!

Stand out in Your Local Market

If you still have doubts about the power and potential benefits of local search engine optimization, these insights will change your mind:

  • In the USA, 98% of consumers go online to search for local businesses.
  • “Near Me” searches for businesses have increased by 17% from 2018 to 2023.
  • Among local searches, 80% result in sales.
  • Almost half (49%) of consumers prefer businesses within their area.
  • Of those who do local searches, 67% plan to purchase within the next three days.
  • Customers are willing to pay 22% more if a business has a positive online reputation.
  • Forty percent of local SEO campaigns result in ROIs of 500% or more.

On top of helping businesses grow their brand and increase their revenue revenue, local SEO can also deliver the following:

  • Make people more aware of the business
  • Entice people to visit the business and its website
  • Boost engagements with local customers
  • Generate targeted leads within the area
  • Convert potential customers into paying ones
  • Increase customers’ trust in the company
  • Make customers more likely to keep coming back
  • Ensure correct online information about the business
  • Help businesses get to know their customers better
Optimize Your Local SEO Rank

Google My Business and Local SEO

When discussing SEO plans for local businesses, you will likely hear Google My Business mentioned a lot. GMB, now renamed Google Business Profile, is a free tool from Google that allows you to optimize how your business appears in Google Search and Google Maps. When properly optimized, GMB will show your business on Google Maps whenever nearby potential customers search for your product or service.

Here’s how GMB optimization helps your business:

  • Improves your chances of being seen by customers
  • Provides customers with directions to your front door
  • Allows customers to leave reviews and send messages
  • Makes it easier for customers to call your business
  • Simplifies how customers book appointments
  • Gives you insights into what your customers want
  • Highlights traits your customers love about your business
  • Lets you display photos and videos of your business
  • Makes potential customers more likely to trust you
  • Boosts traffic from search results to your website

You can also offer special discounts, updates, and events to garner interest from potential customers through GMB promotions. When used strategically, Google My Business and its many features can be an incredibly powerful tool for getting your business’s name out where the right people can see it.

Google My Business and Local SEO

Top-Notch Local SEO Services from Big Jaw

SEO Audit

SEO Audit

We perform an SEO audit to determine your website’s current SEO status. This tells us crucial factors that affect your local SEO rankings, such as keywords, online reputation, technical issues, GMB optimization, and how your competitors are performing. Thanks to the information from the local SEO audit, we can develop a customized plan for improving your website’s ability to appear in search results.

Keyword Research

Keyword Research

If your website contains the keywords your target customers use in search engines, it’s more likely to appear in the search results. However, not all keywords yield the same results. Our team conducts research to find the best-performing and most suitable local keywords to your business and goals. This helps your website appear in relevant searches and attract more qualified leads.

Google My Business Optimization

Google My Business Optimization

Optimizing your GMB profile ensures your business reaps all the tool's benefits. If you don’t have one yet, our team will create one for you. We’ll also optimize your profile with accurate and consistent information, relevant keywords, and engaging content so your business stands out in local searches. This also ensures your business has everything needed to attract potential customers.

Lead Generation

Lead Generation

Our local SEO services focus on getting you high-quality leads who are already interested in what you offer. By targeting the right keywords and optimizing your GMB profile, we make sure leads see your website when they need your products and services the most. We also ensure they can contact you and can find their way to your front door, ready to make a purchase.

On-Page Optimization

On-Page Optimization

At Big Jaw, our local SEO services include fixing every page on your website for optimal search ranking. Our team ensures that every element of each page, from HTML tags to links and metadata, is accurate and meets search engines’ standards. We’ll also optimize your pages so they are easy for both search engines and your target customers to use and understand.

Content Creation

Content Creation

As a full-service local SEO agency, we can also create high-quality and keyword-rich content, including blog articles, website copy, and digital ads, that engages target audiences and educates them on your products and services. This not only helps improve your search ranking, but it also establishes your business as a credible, reliable, and trustworthy figure in your industry.

Link Building

Link Building

As far as local SEO practices go, link building’s importance cannot be overstated. Backlinks are among the most important factors Google uses to determine websites’ reliability and search ranking. Our team will build backlinks with reputable websites to increase your own site’s authority and position in the search results. We’ll also monitor your links to ensure they are working properly and helping build your website’s credibility.

Conversion Rate Optimization

Conversion Rate Optimization

After generating leads, it’s important to focus on converting them into paying customers. This is where conversion rate optimization (CRO) comes in. Our team will analyze your website and make strategic changes, such as improving calls to action, visual elements, and overall user experience, to encourage conversions. We’ll also track and measure the success of these changes, making adjustments as needed to achieve optimal results.

Lead Generation and Local SEO

The Internet is where your customers are, but attracting leads online is easier said than done. If you go about it blindly, you could end up spending thousands of dollars and still fail to get your desired results. You’re also competing with competitors whose bigger marketing budgets can easily overshadow your lead generation efforts. That’s where local SEO can help.

Lead Generation and Local SEO

The most crucial step in generating leads is being seen. After all, you can’t attract any customers if they don’t even know your business exists. Local SEO ensures your website appears on search results, which is where 89% of consumers find the products they plan to buy. It helps drive traffic to your site and tells potential customers how to contact and find your business.

Local SEO provides more than just visibility. Through building engagement, local citations, reviews, and other crucial factors, it helps enhance your credibility and makes potential customers more inclined to trust you. And when they do, they are more likely to convert into paying clients and return to do business in the future.

Generating Leads with Local SEO

To improve your lead generation efforts with local SEO, make sure the following tactics are being followed:

  • Follow a local SEO plan tailored to your needs
  • Understand your audience and their behavior
  • Target visibility in “near me” searches
  • Optimize your GMB profile
  • Find and use relevant local keywords
  • Fill your website with high-quality content
  • Build a solid backlink profile
  • Ensure your site is optimized for mobile
  • Find and fix external broken links
  • Regularly perform SEO audits

SEO Services Cut above the Rest

Cost-Effective Local SEO Services

Cost-Effective Local SEO Services

Marketing a business costs money, but we’re here to provide local SEO solutions that small and medium businesses can take advantage of. We offer a variety of local SEO service packages to fit every budget, ensuring that every business can find a plan that works for them and their needs.
Full-Service Solutions

Full-Service Solutions

Big Jaw don’t just give you a local SEO plan and leave you to it. We provide the entire service, from auditing your website to researching keywords, to monitoring site performance. Our local SEO experts wil handle all aspects of your campaign to help you attract nearby customers.
Continuous Support

Continuous Support

We want to help you succeed, so our team of local SEO specialists are always here to offer support and advice. You can turn to us if you have any questions and concerns about your campaign, and we’ll do our best to provide the solutions and guidance you need.
Expert Services

Expert Services

Each member of our team has years of experience helping clients like yourself. We understand the importance of adapting strategies to fit your unique needs and goals. Our experts will work closely with you to create a plan that works specifically for your business and target audience.
Peace of Mind

Peace of Mind

Running a business is not easy, and attracting leads in the competitive and ever-changing digital landscape makes things more difficult. We’re here to take some of the burden off your plate. You can focus on managing your company and we’ll do the hard work of optimizing your online presence.
Regular Reports

Regular Reports

With our regular reports, you can easily track and monitor the progress of your campaign. We will also provide detailed analysis and recommendations to ensure continuous improvement. This way, you are always aware of what’s being done and the results it is generating for your business.
Boost Your Local SEO Visibility

Find the Right Local SEO Partner

Your local SEO partner should be able to deliver:

Local SEO Expertise

Local SEO Expertise

An SEO agency must know more than one approach to achieving your desired results. They must your business and implement a matching strategy. At Big Jaw, we’ll discuss your goals so we can provide a highly tailored local SEO plan that fits your business to a T.
Transparency and Communication

Transparency and Communication

Local SEO campaigns can be overwhelming, but we’re here to make the process as transparent and easy to understand as possible. We’ll update you on our progress, provide detailed reports, and ensure you have all the information you need.
Ethical SEO Methods

Ethical SEO Methods

Dishonest SEO methods can damage your website and business in the long run. At Big Jaw, we avoid such tactics and focus on implementing ethical SEO techniques that work and help facilitate lasting growth for your brand.
Find the Right Local SEO Partner
Ready to <span>Be Seen By Your Target Customers?</span>

Ready to Be Seen By Your Target Customers?

Start your local SEO campaign today!

FAQ

Paid search is a form of advertising that targets specific keywords and where you pay for every click or impression on the ad. It’s a short-term strategy that can immediately raise brand awareness and sales, but its effects generally last only for as long as your ads are active. On the other hand, local SEO usually takes longer to generate an effect, but the visibility, credibility, and traffic it provides are more sustainable in the long run, often remaining well after your campaign ends.

An SEO audit report provides a comprehensive picture of the current state of your search engine optimization efforts. You can get your first SEO report from Big Jaw for free by filling out our form. We will also deliver regular audit reports as part of our local SEO packages. Alternatively, you can request a paid standalone audit report that will give you a better idea of your website’s performance in search engines.

Any individual, organization, or business looking to increase their online visibility among an audience within a specific geographic location can benefit from local SEO. As a strategy, local search engine optimization focuses on nearby customers instead of targeting a broad global audience. This is especially great for small businesses, as it allows them to compete with larger businesses within their area without having to spend as much on advertising.

It is certainly possible, but it can be time-consuming and complex, even if you have SEO knowledge and prior experience. Local SEO involves dedicating much of your time and energy to continuously coordinating various strategies and processes, as well as updating them should search engine algorithms change. Outsourcing these tasks to third-party SEO agencies and specialists allows you to concentrate on running and growing your business while reaping the benefits of a well-managed local SEO campaign.

Get in touch

Our dedicated team is committed to providing you with prompt and effective support.

Whether you need help with a project or just want to explore your options, we’re available to help.

Feel free to reach out through any of our contact methods for a quick response.

Big Jaw Digital

A professional digital marketing agency delivering expert SEO services to increase your business's online visibility and attract high-quality leads.

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