Publishing content on your business's website is crucial to growing your online presence, but simply creating content isn't enough. Your content should rank well on search engine results so your target audience will find it more easily. It must also engage your target audience so they will likely stay on your website or return, giving you more chances to convert them into paying customers.

If you are a small or medium business owner, developing fresh and high-quality content for your website while running your daily operations can be overwhelming. Artificial intelligence (AI) tools can make the process easier, helping you create solid content even if you have limited knowledge of search engine optimization (SEO).

This article will guide you through crucial SEO tips to help your content rank higher, focusing on how AI tools can enhance your content SEO strategy.

Begin with a solid SEO foundation

Before you dive into content creation, you need a strong SEO foundation to ensure your website is optimized for search engines. One of the first things to do is an SEO site audit, which evaluates your website's performance and overall health. This process checks for issues that may hamper your site's ranking potential.

AI-powered tools like Ahrefs, Moz, and SEMrush can simplify technical processes like SEO site audits. These tools comb through your site and report issues like slow loading speeds, problematic links, and missing meta descriptions. They then suggest fixes for these issues, helping improve your site's ranking and user experience.

Research high-quality keywords

Keywords are the terms Internet users use when performing online searches. Using the right keywords on your website and posts increases your chances of reaching the people who are interested in them.

AI-powered tools like Google Keyword Planner, Ubersuggest, and Answer The Public are incredibly helpful in keyword research. They analyze search trends to provide insights into what people are searching for and how difficult it is to rank for specific terms and phrases. They can also suggest the most effective keywords for your content.

Here's an SEO tip for your keyword research: the most popular keywords aren't always the best ones to prioritize. Rather, you should consider your target audience's search intent. For instance, if you run a plumbing business, you might think using the keyword "plumber" makes sense because of its very high search volume.

However, your target audience probably wants to contact the nearest plumber to their home, so optimizing for the keywords "plumber near me" or "best plumber in Orlando" makes more sense. AI tools can help you identify these long-tail keywords for your content.

Mind your keyword density

As any excellent SEO guide will tell you, your content SEO strategy should be more about quality than quantity. Using keywords more times in your content does not guarantee that it will perform better. Overusing keywords can lead to keyword stuffing, an SEO mistake that results in clunky content and search engine penalties.

You should be careful of keyword density, which is the percentage of times your chosen keyword appears relative to your content's word count. No magic number exists, but a density between the 1-2% range is generally considered effective. That means that if your article is 800 words, your primary keyword should appear eight to 16 times.

AI-powered tools like Yoast SEO and Quetext can help analyze keyword density. You can even pair some of these tools with Grammarly to optimize your content's grammar and readability.

Generate headlines and meta descriptions

Your content's headline and meta description reflect what it is about and entice users to read your content. They also help search engines make sense of your content, enabling them to index it properly. For these reasons, headlines and meta descriptions greatly impact your content's search ranking and ability to engage users.

AI tools like Copy.ai and ChatGPT can create multiple appealing, SEO-friendly headlines and meta descriptions. You can then choose the ones that resonate the most with your target audience.

Write high-quality and compelling content

For your content to get the approval of both readers and search engines, it has to be useful, well-structured, and interesting. You can use tools like Grammarly and Hemmingway Editor to refine your writing, keeping it concise, readable, and error-free.

ChatGPT can also help you simplify complex topics, making them easier for your target audience to understand. This includes providing pointers on improving your content's tone, style, and language to make it more relevant to your target audience.

Update your content with AI insights

A functional content SEO strategy is a long-term commitment. You need to update your content regularly if you want it to stay relevant and rank continuously. Platforms like Clearscope and MarketMuse can analyze popular topics, enabling you to stay abreast with changing Internet trends and audience preferences.

Furthermore, a tool like GrowthBar informs you of underperforming pages on your site so you can optimize them with new and stronger keywords. It can also tell you crucial information, like the ideal word count for your content or which related keywords can help it perform better.

Monitor and update your content strategy

A successful content SEO strategy requires constant monitoring. Analytics tools like Google Analytics and SEMrush can tell you which pages are performing well and which areas need improving.

Additionally, these tools can give you insights into your competitor's content strategies. Understanding them can help you identify tactics you can use to improve your own content. AI tools can simplify every stage of creating high-quality content that ranks and engages, from keyword research to monitoring performance. Thanks to them, you can ensure that your website is visible and valuable to your target audience.

But if you still find the process of planning, creating, and updating your content too time-consuming, you can follow the example of other small and medium business owners. Instead of managing their website themselves, they hire SEO companies whose teams of SEO experts manage every step of content optimization.

Leverage the power of content to give your website a competitive edge in the online world today!