While offline marketing is valuable, SEO is essential in today's digital landscape. Most consumers start their buying journey online. SEO helps businesses capture this audience by improving visibility, driving organic traffic, and increasing brand awareness. Unlike traditional marketing, SEO works 24/7, bringing in potential customers around the clock. It’s also more cost-effective in the long run and provides measurable results through data tracking. Combining SEO with offline marketing gives businesses a well-rounded strategy, ensuring they reach customers both online and in person for maximum impact.